What Is Matcha?

Matcha is a type of green tea that’s been finely ground into powder. The tea leaves used for matcha are shade-grown for several weeks before harvest, which boosts their flavour and nutrient content. Once picked and processed, they’re stone-ground into the vibrant green powder we know as matcha.

Where Did Matcha Come From?

Although matcha is now deeply rooted in Japanese culture, its origins trace back to ancient China. Buddhist monks first began grinding green tea into powder for its calming yet energising effects. Japanese monks later adopted the practice and brought it home, where it evolved into the ceremonial tea culture Japan is now famous for.

How Is Matcha Different from Regular Green Tea?

The key difference is that with matcha, you’re consuming the whole leaf in powdered form — not just steeping it. This means higher concentrations of nutrients, antioxidants, and flavour. It also means a stronger, more robust taste profile. High-quality matcha is smooth and nuanced, while lower-grade matcha can taste bitter or grassy.

 


What Does Matcha Taste Like?

Good matcha has a rich, complex flavour — think sweet, earthy, nutty, or umami, depending on the origin and processing method. Climate, soil, and farming techniques all influence the final taste, which is why regions like Uji are prized for their exceptional matcha.

Why Is Matcha So Popular?

Matcha has seen a surge in popularity due to its perceived health benefits. While not all claims are equally supported, matcha is known for its calming focus thanks to L-theanine, an amino acid that works with caffeine to provide sustained energy without the crash. Many use it as a natural, balanced alternative to coffee.

Where to Find the Best Matcha?

The finest matcha comes from Japan — particularly Uji, a region with centuries of tea-growing tradition. Other regions like Kagoshima and Shizuoka also produce premium matcha and are known for innovative blends that cater to global tastes. Always look for ceremonial-grade matcha made from first harvest leaves for the best experience.

Why Is Matcha Expensive?

Producing matcha is labour-intensive and requires special care. From shading the tea plants to hand-picking and stone-grinding, each step adds to the cost. Matcha also needs to be processed and packaged in clean, controlled environments due to its fine texture — all contributing to its premium price tag.

How to Start Your Matcha Journey

There’s no one way to enjoy matcha. While traditional tea ceremonies still celebrate its cultural roots, you can also enjoy matcha in lattes, smoothies, or baking. Whether you’re drawn to the ritual, the health benefits, or simply love the taste — there’s a matcha style for everyone.

 

Your matcha. Your way. Every day.