Our Values
The Matcha Club is here to bring New Zealand premium, reliable Japanese matcha—without the luxury price tag.
We prioritise quality, transparency, and consistency across our matcha offerings, sourcing directly from Japan’s top tea farms. With a focus on taste, accessibility, and community, we’re building a matcha brand Kiwis can trust.
Our Mission
At The Matcha Club, our mission is simple: to bring New Zealand premium-quality matcha that’s consistently fresh, vibrant, and accessible.
We source directly from Japan’s top tea-growing regions, selecting only the best ceremonial grade matcha powder. We believe great matcha should be a daily ritual, not a luxury.
Our Vision
We’re building a brand Kiwis can trust — one that delivers exceptional matcha without the markup.
From home brewers to cafés, our goal is to become the go-to matcha across Aotearoa and beyond, combining traditional Japanese craftsmanship with modern simplicity and transparency.
Our Vision
Brand Values
Trusted Quality – Every product is tested for taste, colour, and freshness—regardless of certification.
Certified When It Counts – Our organic matcha meets global standards (USDA Organic, JAS, EU-BIO, etc.), while our non-organic option is still held to the same high internal benchmarks.
Reliability & Consistency – Smooth, non-bitter, vibrant matcha in every tin.
Honesty & Transparency – No gimmicks, no inflated claims—just premium matcha with clear origin and documentation.
Community-Centered – We reward our customers, listen to feedback, and grow with our matcha-loving community.
Our Vision
What we stand for
At The Matcha Club, we stand for quality without compromise. Every blend—organic or not—is sourced from Japan’s top tea farms, rigorously tested, and transparently labelled so you always know what you’re drinking.
We believe in premium without pretence: smooth, vibrant matcha that’s accessible enough to enjoy every day. Our taste-first approach ensures consistency pouch after pouch — never bitter, always balanced.
From elevated packaging to community perks and subscriber exclusives, we’re building a trusted brand people love for its honesty, reliability, and style.
We believe in premium without pretence: smooth, vibrant matcha that’s accessible enough to enjoy every day.